Characteristics Of Unit Trust Investment : Effect Towards Customers' Investing Perspectives

Norzaidi, Nabil Idraki Izzat (2017) Characteristics Of Unit Trust Investment : Effect Towards Customers' Investing Perspectives. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

This study aims to identify the characteristics of unit trust investment and the effect toward customers‟ investing perspectives. According to past literature, there are three characteristics that were identified in this research that can affect customers‟ investing perspectives which are: [1] benefits of unit trust investment, [2] risks of unit trust investment and [3] types of unit trust investment. 320 Public Mutual customers of the Melaka Public Mutual branch were involved in this research to identify which characteristic affect their investing perspectives the most. The result indicates that the risks of unit trust investment has the most significant affect towards the customer‟s investing perspectives. The quantitative method which is conducted through questionnaire enabled researcher to collect data and analyzed it using descriptive, correlation and regression analysis. From the data analysis, it is found that all the variables (benefits, risks and types of unit trust investment) have relationships with the customers‟ investing perspectives. Some discussions and recommendations were also suggested in this study.

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