The Impact Of Merger In Automotive Company:A Case Study On PROTON Holding Berhad

Yaacob, Noor Izani (2017) The Impact Of Merger In Automotive Company:A Case Study On PROTON Holding Berhad. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The aim at this study was to determine the relationship of the factorin merger performances with their impact on merger between automotive companies on proton Holding Berhad.In this study,100 employees in Proton Holding Berhad have been chosen by random sampling method include multifactor merger questionnaire (MMQ) in Proton city at tanjung malim perak and Proton in Shah Alam Selangor.The level of respondent included by supervisor,manager and engineering position to analysis this research.Data analysis has been analysis using the quantitative methodology,survey by distribution of questionnaire and the data has been analysis by using the statistical method (SPSS).This research has been measured the result of finding with three factors within motive of merger, financial performance and operating performance developed by researcher in independent variable to study the impact on merger between automotive companies in Proton and the most result impact on merger performance are motive of merger.In addition,the research illustrates that this study can help company to focus or reduce the issues that will impact on performance merger between organizations.

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