Blue Ocean Strategy For Celcom Berhad,Maxis Berhad And Digi Telecommunications Sdn. Bhd

Hissamuddin, Muhammad Hafizuddin (2017) Blue Ocean Strategy For Celcom Berhad,Maxis Berhad And Digi Telecommunications Sdn. Bhd. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The telecommunication industry in Malaysia is led by the 3 major companies that continuously compete with each other over a small profit of pool in order to increase their market share in Malaysia.This has cause the telecommunication industry to be caught in the Red Ocean traps.Furthermore,in this research,the top three mobile providers which are Celcom,Digi and Maxis have been selected to investigate on methods that can release them from the Red Ocean Traps via Blue Ocean Strategy.By resolving the Red Ocean traps of Mobile Provider in Malaysia,they can achieve a sustainable business and create new opportunity in the market.A qualitative interview is conducted to collect the respondent‟s answer for the analysis.The data is analyzed by using the qualitative method.The result of this research will be the causes and strategies to release Red Ocean traps of Mobile Provider in Malaysia.This research has been able to provide innovative suggestion that will help the Malaysian mobile providers to be sustainable within the business.

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