Determinants Of Characteristics Towards Sociopreneurship Acculturation To Improve Local Society In Malaysia

Noor Azman, Nursyakirah (2017) Determinants Of Characteristics Towards Sociopreneurship Acculturation To Improve Local Society In Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Social entrepreneur is the person whom run a business model that generates income and remain sustainable through solving and tackling the critical social and environmental issues of their targeted beneficiaries so that this world can be a better planet to live in.Social entrepreneurship is still a developing field in Malaysia as a result of considerate entrepreneurs as well as encouragement from the local government to build a caring society.Nevertheless,in order to inculcate the social entrepreneurship culture among business owners,they should understand well the characteristics that should be in practice.As such,this research basically aims determinants of characteristics towards sociopreneurship acculturation o improve local society in Malaysia.The objectives of this study are to identify the characteristics in shaping the sociopreneurship culture and examine the strength of relationship for each characteristic that highly contribute towards the sociopreneurship culture among entrepreneurs and societies.The essential characteristics chosen based on the observation from previous research that have been conducted in other countries such as entrepreneurial quality,enthusiasm and change maker.This research used quantitative approach to collect and analyse data. Questionnaires have been distributed to 75 respondents from registered sociopreneurs under Malaysian Global Innovation and Creativity Centre (MaGIC).The researcher used Multiple Regression Analysis,Pearson’s Correlation Analysis and hypothesis testing to determine the characteristics towards sociopreneurship acculturation to improve local society in Malaysia.This research finding may contribute towards the local entrepreneurs to have clearer view of the characteristics that they should be concerned of to become as social entrepreneurs.

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