Ramli, Herman (2017) Factors Influencing Consumer Perception On Buying IT Products Among Utem Students. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Factors Influencing Consumer Perception On Buying IT Products Among Utem Students.pdf - Submitted Version Download (233kB) |
Abstract
Consumer perception is very important in buying IT products especially among students.The factors that influence consumer perception is need to be identified. This is because those factors will be a measurement for both consumer perceptions in buying IT products.For that reason,this study was conducted to investigate the factors influencing consumer perception on buying IT products among UTeM students.The data for this study will be collected by using questionnaires from 80 respondents in Faculty of Technology and Technopreneurship of Universiti Teknikal Malaysia Melaka (UTeM).The collected data will be analyzed, interpreted and discuss in PSM 2.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Consumer behavior -- > Melaka -- > Malaysia,UTeM. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd. Nazir Taib |
| Date Deposited: | 22 Oct 2018 04:17 |
| Last Modified: | 22 Oct 2018 04:17 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/21740 |
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