Business Simulation In Entreprenurship Education : An Empirical Study

Ahya'Arif, Nurfathiah Najwa (2017) Business Simulation In Entreprenurship Education : An Empirical Study. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Nowadays,teaching and learning method has change to meet with demand of the new generation students that had born in the technology arena and always get connected.The impact of technology towards school has been quite significant.The widespread adoption of the technology in school has completely changed on how teachers teach the student.This research result aim to know the factors affect business simulation in entrepreneurship education: an empirical study.The research is increasing towards trend in the use of business simulations in high education on educational institutions Melaka.They are using business simulation games as enhancements to the traditional learning environment.Business simulation or business simulation games as a form of experiential learning focus to improve business decision making based on the method Technology Acceptance Model it is perceived usefulness and perceived ease of use by using students natural capacity for business simulation games.Business simulations provide a space in which learning performing is an outcome of tasks stimulated and executed by the content of the simulation playing,while the satisfaction level are developed base on using as a result of playing the simulation game.A cross sectional data was collected through survey on 300 students in Melaka with students are those who born between 1991 and 1998 with the age range from 20 to 26 years old during year 2016 and has concerned about business simulation.It found that in Malaysia potential games and simulations have in any classrooms and aspire to use of this experiential learning method in entrepreneurship education is important,because entrepreneurship educations prefer experiential learning for their students and recognize the relative shortcomings of a lecture-based entrepreneurship class.The results indicate that a business simulation is a positive learning experience for students.

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