The Creators Intentions Influence Crowdfunding Performance As An Alternative Source Of Business Funding

Ng, Yi Ling (2017) The Creators Intentions Influence Crowdfunding Performance As An Alternative Source Of Business Funding. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

There is a growing interests and concern toward the emergence of new forms of funding method because of the difficult to get financial support via traditional financial method.Crowdfunding become an ideal platform that helps people to pledge money from the crowd and the process involved is via online.The study aims to determine the people’s intention that can affect the performance of crowdfunding platform to become an alternative source of funding.Fundraising,product testing,establish relationship and expand awareness are the predictor variables involved in the study and the performance of crowdfunding to become an alternative source is criterion variable.This research distributes the questionnaire to the respondents who experience to create a project via crowdfunding before via social media.A total of 197 respondents have participated in this study.The data were analyzed using descriptive analysis,Pearson’s correlation and multiple linear regression analysis.The result indicates that establish relationship has a most significant effect on the performance of crowdfunding to become an alternative source of funding.The study will be beneficial to entrepreneurs by offering valuable information regarding creators’ intentions to use crowdfunding as an alternative source of business funding.This study will also help to better understanding the creators’ intention towards embracing sustainable funding method and validating their awareness on importance of sustainable funding method.Besides,these findings will increase the job opportunity and hence enhance the economic scale of the country.

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