The Effects Of Credit Card Towards Customer Spending Behavior

Mohd Sharif, Nur Amanina (2017) The Effects Of Credit Card Towards Customer Spending Behavior. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

In Malaysia the credit card lending is keep increasing from time to time until now majority of professional, government servant and private servant are the credit card holder.One of the important contributions to this trend is that Malaysian consumers have displayed a positive move towards credit card facility.They are able to make loans for themselves.They also can obtain funds easily via credit card than personal loans with many documents procedures being relaxed Compulsive purchasing without any control and tranquil source of obtaining credit has directed to various hostile concerns such as infatuation to unnecessary shopping and thus over leveraged debt.(BNM Report,2010).According to a study, many Malaysian consumers have shown such a change in behavioral pattern.Since,credit card encourages the independent and reliable usage of credit to the cardholders to meet their future consumption in advance, this sight has also gives increase to debt default to indiscipline users.Hence,Debt alone could be seen to lettering off capital and trigger the excessive default rates which finally will results into the stability of an economy and invulnerability of the financial system.(Zafar U et al,2010).With this in attention,it is the purpose of this study to offer empirical results that could assist financial institution decision makers and regulators in firming up their capabilities for supervision of credit card management.This study aim to investigate the factors influence people to use credit card and to identify the effect of credit card towards customer spending behavior.

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