Factors Influence Consumer Acceptance Towards The Prohibition Of Conventional Plastic Bag In City Centre Of Melaka

Chan, Ji Yan (2017) Factors Influence Consumer Acceptance Towards The Prohibition Of Conventional Plastic Bag In City Centre Of Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Nowadays,public has begun to emphasize on the environmental issue,especially for the pollution of plastic waste.Thus,prohibition of conventional plastic bag is a public concern that needs to be discussed in deeply.Due to lack of past of published researches were found,so this is a good time to conduct a research that identify the factors influence the consumer acceptance towards the prohibition of conventional plastic bag.Based on Theory of Planned Behavior (TPB),the main objective of this research is to identify the factors that influence the consumer acceptance towards the prohibition of conventional plastic bag,including attitude,subjective norm, perceived behavioral control and awareness.This quantitative research is conducted in form of questionnaire within the survey strategy in order to meet this main research objective.Besides that,the questionnaire has been distributed to respondent for data collection in order to analyze and integrate the result findings by using different statistical test of analysis. According to the result findings,this study indicates that all factors (attitude, subjective norm,perceived behavioral control and awareness) have a positive and significant relationship with consumer acceptance towards the prohibition of conventional plastic bag.Besides that, this study shows that subjective norm has the most influence with consumer acceptance towards this green program whereas perceived behavioral control has the least influence with consumer acceptance towards this green program.Furthermore,this study does not only act a reference that provides Malaysian the valuable information,but also contributes some suggestion and recommendation for future researchers who interested for the related topic of environmental issue.Therefore,this study can be conducted deeply and be more comprehensive in the future.

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