Destination Image, Perceived Value And Satisfaction For Heritage Tourist’s Revisit Intention To Melaka

Loke, Wei Lam (2017) Destination Image, Perceived Value And Satisfaction For Heritage Tourist’s Revisit Intention To Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Tourism industry has experienced continue growth throughout the decade and it contribute to the economy development for the country.On the other hands,tourism industry also grow continuously in Melaka whereby the number of tourist is increase from year to year.With the increasing number of tourist visit to Malacca,it is essential to develop a research about the factor that influence tourist’s satisfaction for their revisit intention to Malacca.This is because local government and tourism marketers able to improve their management system and the source of factors through understanding about the factor that affect satisfaction of the tourist.The purpose of this research are to determine the relationship among destination image,perceived value, satisfaction of heritage tourist and their revisit intention at Melaka.Hence,factors that used in this research include destination image and perceived value.A series of questionnaire have distributed at the A'Famosa (Porta De Santiago),Christ Church and Jonker Walk to collect the respondents answer.Reliability test,validity test,descriptive analysis,Pearson Correlation and Multiple Regression are employed for data analysis.The result from this research proved that there are relationship among destination image,perceived value, satisfaction of heritage tourist and their revisit intention at Melaka.Moreover,the result also indicated perceived value is the influential factor in determine heritage tourist’s satisfaction.

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