The Innovativeness Impact Of Market Orientation Of Malaysian Manufacturing SMEs Towards Business Performance

Ghazali, Shahira Nasreen (2017) The Innovativeness Impact Of Market Orientation Of Malaysian Manufacturing SMEs Towards Business Performance. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This study is to examine the characteristic of manufacturing SMEs in Malaysia,to study the extent to which market orientation is understood by manufacturing SMEs in Malaysia and to determine the overall relationship between innovativeness impact of market orientation and business performance.According to previous study which stated by Kohli and Jawroski (1993), Narver and Slater (1990),Day (1994) and Wood and Bhuian (1993),there is positive relationship between market orientation and business performance.But,actually,there is not enough evidence in supporting the idea in Malaysia context and especially about the innovativeness impact of being market orientation towards business performance to manufacturing SMEs.To test this assertion.,the researcher was completed by using the quantitative method and analysis method was finished by using Pearson correlation to measure the relationship between independent variables and dependent variable.Moreover,regression analysis used to ascertain the causal effect of one variable upon another (Sykes, 1993).While,T-test used for hypothesis verification.Finally,the implication of the result to both researchers and practitioners has been discussed; limitations and recommendation for future research have been proposed.

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