Analysing SMEs Perspective Of Facebook As A Communication Medium That Affects Business Performance

Mohd Zaki Fadzil, Siti Sarah (2017) Analysing SMEs Perspective Of Facebook As A Communication Medium That Affects Business Performance. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Facing today’s reality world,there are lot of businesses exist various in terms of small sized,medium sized and also online business.To be as same level as well known businesses,SMEs particularly needs to adapt with various type of business practices such as uses of social media as a business platform.Facebook not only known as a social network used by users to keep in touch with friends,it is also can be used for business purposes such as it is a low-cost marketing strategy,share basic information about business,share pictures and videos from business, talk to existing and potential customers, provide customer support and raise brand awareness and promote positive word-of-mouth.Therefore,To achieve the SMEs Masterplan target that wanted to increase the SMEs contribution to GDP up to 41% by 2020,the usage of ICT or social media particularly Facebook can help these SMEs. In SME Annual Report 2015-2016, the third quarter 2015 (3Q,2015) SME survey covering 2,336 respondents indicated that there was a sign of weakening business performance among SMEs.about 89.1% of the respondents cited that they have utilised computers for business as compared to only 27.0% recorded in 2010 based on the Economic Census 2011 conducted by the Department of Statistics,Malaysia. Malaysia.In addition,there was a big improvement among respondents in the use of internet and social media since the last two years indicating greater exposure to ICT and better awareness of its benefits.For the research methodology,the results were tabulated and analyze based on primary data where the questionnaire will be distributed to the specific area selected.Data were gathered through self-administrated questionnaire to 181 of the managerial and employees SMEs of distributive trade include wholesale and retail at Kedah.The findings indicated that there is significant relationship between four independent variables and the dependent variable.

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