The Determinants Of Customer Acceptance Towards Using Mobile Banking Service In Malaysia

Ng, Heng Loong (2017) The Determinants Of Customer Acceptance Towards Using Mobile Banking Service In Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

Text (24 Pages) The Determinants Of Customer Acceptance Towards Using Mobile Banking Service In Malaysia.pdf - Submitted Version Download (513kB)

Abstract

In the new era of today,mobile application and internet based digital have been rapidly changing.One of emerging financial innovation is mobile banking service.The mobile banking services of Malaysia are now very much conscious about the importance of customer acceptance and perception.This research aimed to study the determinants of customer acceptance towards using mobile banking services in Malaysia.There are two research objectives identified which were to identify the relationship between the determinants and customer acceptance towards using mobile banking service and to determine the most influencing determinants of customer acceptance towards using mobile banking service.In order to study the determinants of customer acceptance towards using mobile banking service,researcher selects the 384 customer as our sample framework.The researcher used correlation analysis and multiple regression analysis to analyses the data.The finding depicts that there is a significant relation between perceived usefulness,perceived ease of use,security and perceived cost (independent variable) and the Customer Acceptance (dependent variable).The researcher recommended the future research study could cover other areas in Malaysia and cover more specific customer acceptance and perception in mobile banking to provide more useful and accurate data for financial industries.

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