The Effect Of Social Media Marketing On SMEs Performance

Ismail, Mohamad Irsyad (2017) The Effect Of Social Media Marketing On SMEs Performance. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

Text (24 Pages) The Effect Of Social Media Marketing On SMEs Performance.pdf - Submitted Version Download (197kB)

Abstract

Small and Medium Enterprise (SME) is a company that included many industry in Malaysia.The problem statement of this research is SME still used the old method to market their product.Most of the SME does not know how to use social media marketing as their marketing tools.The purpose of social media marketing is to promote and market the product to customer.The first objective of this research is to identify the factors affecting the adoption of social media marketing among SMEs.The second objective is to identify the barriers face by the SME Company to adopt the social media marketing and the last objective is to analyse the relationship between online marketing and SME performance.Besides that,the research using quantitative method to conduct the research because need to distribute the questionnaire for large number of respondent relate with the study.The type of questionnaire is close-ended question in form of Likert scale.From this research, the researcher find that all the factors effecting social media marketing and barriers face by SME to adopt social media marketing are have significant relationship with SME performance except the barriers of timing.In conclusion,this the social media marketing can give positive impact on SME performance.

Actions (login required)

View Item