Determinants That Influence The Intention To Use Mobile Payment Among Gen-Y In Melaka

Razak, Muhd Khairul Razin (2017) Determinants That Influence The Intention To Use Mobile Payment Among Gen-Y In Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

Text (24 Pages) Determinants That Influence The Intention To Use Mobile Payment Among Gen-Y In Melaka.pdf - Submitted Version Download (215kB)

Abstract

Nowadays,the rapid change of technology was very fast and unpredicted.The rise of communication technologies has enable mobile payment emerged as a popular method to facilitate the payment transaction in developing market such as Malaysia.Generation-Y is the highest consumers that use mobile devices in Malaysia.Most of the consumers aware about the mobile payment system,however the adoption rate of mobile payment in Malaysia is still at a low rate.What affects the intention of mobile users towards paying through mobile phones is still found wanting.This study aims to investigate the determinants that influence the intention to use mobile payment system among Gen-Y in Malaysia.The quantitative research approach by questionnaire survey is conducted to achieve the objective of the study.The questionnaire was distributed to the targeted respondents and the data collected was analyzed using descriptive analysis, inferential analysis and multiple regressions to define the objective of study and results.Results showed that perceived usefulness and perceived ease of use have positive significant to the relationship towards the intention to use mobile payment Gen-Y.As a conclusion,the outcome indicates that the perceived usefulness is the most influencing determinant that influences the intention to use mobile payment among Gen-Y.In addition, the suggestion of further study is to use the qualitative method and respondents must consist in various age and ethnics.Since the study only focused in Melaka,the larger area should be cover in the future study to get the actual data of usage in mobile payment system in Malaysia.

Actions (login required)

View Item