The Impact Of Web Design Towards Customer Online Purchase Intention Among Gen Y In Melaka: Business School Of Universiti Teknikal Malaysia Melaka

Ghazali, Siti Mariam (2017) The Impact Of Web Design Towards Customer Online Purchase Intention Among Gen Y In Melaka: Business School Of Universiti Teknikal Malaysia Melaka. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 Pages) The Impact Of Web Design Towards Customer Online Purchase Intention Among Gen Y In Melaka; Business School Of Universiti Teknikal Malaysia Melaka.pdf - Submitted Version Download (259kB)

Abstract

This paper aims to propose a structure for the impact of web design for online shopper. This structure is based on the characteristics, sub-characteristics and attributes of three main dimensions (site design, shopping convenience and information usefulness) that verified the web design according to customer online purchase intention. Based on the literature and the researcher’s observation and respondents’ perception through survey framework it was proposed for a quality evaluation of the impact web design in Melaka area. The data collected are considering the results of some studies, as well as the systematization of the knowledge available in several bibliographies, web-based and other method can be grouped into three main dimensions: site design, shopping convenience and information usefulness. Data used are collected by distributing questionnaire and analyze using the main software which are Microsoft Excel and Statistical Package for Social Science (SPSS). The paper presents the research of the impact of web design towards customer online purchase intention among gen y in Melaka.

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