Factors Influencing The Mobile Application Utilisation Among Generation Y

Mokhtar, Amir Rasyid (2017) Factors Influencing The Mobile Application Utilisation Among Generation Y. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Advances in technology led to the globalization of the broad and powerful technology advanced from time to time without limitation. Thus progress in the use of mobile phone or now called as mobile application of smartphones increasingly sophisticated and multifunctional usability as a mobile application for consumers to easily use and quickly handle. The main objective of this study was to identify factors influencing the mobile application utilisation among Gen Y in scope of study. Therefore, this study will identify factors of problems, interests and objectives in terms of smartphone apps for youngsters or even known as Generation Y or more precisely Gen Y. For the first place, the survey will be conducted in several stages to identify more clearly and broadly about the role in understanding smartphone application itself and the Gen Y in the interest of utilisation in the phone application in everyday life. Through all this research, the factors of mobile apps utilisation among Gen Y manage to detect with questionnaires among Gen Y. The researcher manage to find the answer of this research, mostly Gen Y utilisation the mobile apps because the benefit of mobile apps and attraction of mobile apps itself. But, the mobile apps of education tools didn’t give any impact to Gen Y to utilisation the mobile apps.

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