Factors That Influence Public Using Ridesharing Services In Malaysia

Md. Suman, Emilia (2017) Factors That Influence Public Using Ridesharing Services In Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Accordingly,government takes serious efforts and very emphasis on public transport such as Taxi,LRT,KTM and Monorail due to the increasing number of population in Malaysia and the excessive travel demands (BERNAMA,2016). Furthermore,long-existence complaints regarding current taxi issues and the emergence of Internet of Things (IoT) have seen a momentum in public switch to the newtransportation alternative which called as UBER and Grab Car.Since ridesharing services such as UBER and Grab Car is fairly new in Malaysia public transportation market,factors that influence public using ridesharing services have not yet been studied in dept.So,this study present important insights about factors that influenced public using ridesharing services and the researcher was focus more on Kuala Lumpur and Johor Bahru as the sample of populations because ridesharing services are familiar in these two states.Importantly,the objective of this study was specifically;(1) to study the range of age of rider who using IoT as their trip alternative,(2)to identify the factors that influence public using ridesharing services and(3)to makes comparison common preferences factors that influence public using ridesharing services in Kuala Lumpur and Johor Bahru.A descriptive survey research was conducted through distribution of questionnaires in order to get the primary data.Based on the result obtained in demographic analysis,it was found that majority ridesharing users was in the range of age 22 to 25 years old.Next,multiple linear regression analysis demonstrate that accessibility,safety,environmental factors, trustworthiness and transaction cost were the factors that influence public using ridesharing services.Lastly, two sample t-test shown that public in Kuala Lumpur seems more likely to use ridesharing services due to accessibility factors,on the other hand,ridesharing users in Johor Bahru were most influenced by trustworthiness factors.Finally,it is recommended for future researcher to study factors that influence public with car ownership using ridesharing services,to investigate causes that makes safety and environmental factors were less influencing public in using ridesharing services and to study the most significant factors that influence public in Sungai Petani,Batu Pahat and Malacca in using ridesharing services.

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