Factors That Influence Women Acceptance On Beauty Industry In Peninsular Malaysia

Rosdi, Siti Nor Farhana (2017) Factors That Influence Women Acceptance On Beauty Industry In Peninsular Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Even though the cosmetics market is increase highly in Malaysia but counterfeit cosmetic are still widespread.A demand of cosmetic surgery also has been increasingly.The aim of this study is (1) to determine the factors that influence women in beauty industry from buying cosmetic product,(2) to identify the type of cosmetic usage apply by women in Malaysia and,(3) to analyze the relationship of each factor that influence women in Malaysia to buy cosmetic product.The questionnaire has been distributed to women age 17 to 40 years old in Peninsular Malaysia. The analyses that will be used are descriptive analysis method to fulfill the objective number (2),Pearson Correlation Analysis to fulfilled objective number(3)and Multiple Linear Regression analysis to fulfilled objective number(1).According to multiple regression analysis,all independent variable are significant with 0.000 to 0.002 with dependent variable.Based on Pearson correlation analysis,the result indicated that social influence,price consciousness,appearance consciousness and environmental concern are significant to have positive relationship towards factor influencing women to buy cosmetic product.Referring to demographic analysis, lipstick and compact powder are the main cosmetic usage applies by women in Malaysia.The researcher recommends that cosmetic company to aware with cosmetic that they sell and use a good platform to promote their cosmetic product.Not only has that researcher also had given recommended to future study to provide offline and online survey, conduct the research in the whole Malaysia and consider other variables.

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