Zakaria, Muhammad Alifdin (2017) Factor That Influence Consumer Buying Behaviour Towards Acceptance Of Coffee Product. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Factor That Influence Consumer Buying Behaviour Towards Acceptance Of Coffee Product.pdf - Submitted Version Download (480kB) |
Abstract
The purpose of this study is to study factor that influence consumer buying behaviour towards acceptance of coffee product.Coffee is the second largest commodities being trade in the world worth more than 20billion dollar.Being place behind Thailand,Vietnam and Indonesia coffee consume in Malaysia are still far behind but with the improvement of coffee scene,we can see the pattern start to change and people start to accept coffee product.In this research,it studies about factor that influence consumer buying behaviour towards acceptance of coffee product from three factor:Lifestyle,income and attitude.Throughout this research,we can see how this factor influence consumer buying behaviour towards acceptance of coffee product.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Coffee,Production control,Consumer behavior. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd. Nazir Taib |
| Date Deposited: | 27 Nov 2018 01:10 |
| Last Modified: | 27 Nov 2018 01:10 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/21525 |
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