Determinant Factors Of e-Commerce Adoption Among Malaysia Tourism Small And Medium-Sized Enterprises (TSMEs)

Rosli, Fatin Suhana (2017) Determinant Factors Of e-Commerce Adoption Among Malaysia Tourism Small And Medium-Sized Enterprises (TSMEs). Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Tourism is one of the sectors that contributes to the development of the country and most attractive and the fastest growing industry in the world. It's brings opportunities to the country and its people by providing employment opportunities through several sectors in tourism SMEs like accommodation, food and beverages and souvenir shop services. The purpose of this study is to develop a framework to explore the factors that influences tourism small medium-sized enterprises to adopt e-commerce in their business activities. This thesis applies three factors which is technological context, organisational context and environmental context. In addition, this research employs an empirical study by means of the questionnaire survey method to verify the hypotheses and to investigate its managerial implications.

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