Implementation Of e-Commerce Among SMEs In Melaka That Impact On Sales Performance

Hairudin, Muhammad Huzair (2017) Implementation Of e-Commerce Among SMEs In Melaka That Impact On Sales Performance. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The emergence of the Internet among community has led many benefits to the business. E-commerce is a paradigm shift and a competitive tool for Small and Medium Enterprises (SMEs). E-commerce in a transaction not only as a medium of development but also as a point of reforms in exploring the broader marketing strategy. This paper aims to examine the effects of e-commerce implementation among SMEs against sales performance. The variables such as payment system, online advertising and customer service are expected to influence sales performance among SMEs. This study used quantitative methods to identify the effect of implementation of e-commerce in influencing sales performance. In order to accomplish the objectives of the study, questionnaire surveys have been distributed to the respondents in Melaka. A series of questionnaires will be distributed to respondents to identify their perceptions of the effectiveness of e-commerce implementation in the business. The analysis was conducted using the Statistical Package for Social Sciences (SPSS) with a total of 210 respondents. Data were analysed using descriptive analysis, correlation analysis and regression analysis. The findings show that payment system, online advertising and customer service has significant relationship with e-commerce implementation among SMEs.

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