A Study On Interactive Point Of Sales (IPOS) Acceptance In Insurance Sector

Akmad, Norhazila (2017) A Study On Interactive Point Of Sales (IPOS) Acceptance In Insurance Sector. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

Text (24 Pages) A Study On Interactive Point Of Sales (IPOS) Acceptance In Insurance Sector.pdf - Submitted Version Download (394kB)

Abstract

In the past years,a business performance in Malaysia growth rapidly,same goes to insurance sector.However future must hard to predict,the insurers struggling to the new environment of business such as change of regulation,financial crisis,the rise of power on emerging market and changing the customer behavior.So AIA Bhd is a leading company that introduce Interactive Point of Sale to enhance the performance business in order to faces those barriers.In this study the researcher want to understand the acceptance of interactive point of sale in insurance sector.Moreover,researcher use theory Technology Acceptance model,The Unified Theory of Acceptance and Use of Technology,Theory of Reasoned Action and Diffusion of Innovations Theory.From four theories researcher used four predictor which is independent variables Performance Expectancy (PE),Effort Expectancy (EE),Social Influence (SI) and Facilitating Condition (FC) towards Dependent variable Behavioral Intention to Use as to study the most prominent acceptance factor of independent variable.This research will be use survey questionnaire as the method understand the acceptance factor of Interactive Point of Sale.Data analysis used in this research is SPSS.This research is will use the explanatory,researcher choose explanatory because the reviews may assume an instrumental part as far as recognizing explanations for an extensive variety of procedures method.Researcher also used Hypothesis testing to understand the connections that exist between variables.

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