Factors That Affecting The Successful Of SMEs Towards Micro Enterprises In Food Industry

Azmi, Nur Deanna (2017) Factors That Affecting The Successful Of SMEs Towards Micro Enterprises In Food Industry. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

As is well known small and medium entrepreneurs is growing along with the development of Malaysia. SMEs can be categorized into three sizes which is micro enterprises, small enterprises and medium enterprises. This research is focus on micro enterprises since it influenced almost all the sectors in Malaysia. Even though micro enterprises have largest shares in almost all the sectors, it seems to be fall behind compared to the other two enterprises which is small and medium enterprise. The purpose of this research is to determine and to identify factors that affecting the successful of SMEs towards micro enterprises in food industry. Besides that, the purpose of this research also to analyse the relationship between factors and the success of SMEs towards micro enterprises in food industry. There are four factors that being use in this research such as business plan, entrepreneur characteristic, access to finance and marketing. This research will be using quantitative method as the questionnaire survey will be distributed among micro enterprises in food industry. The result shows that marketing factors is higher effected the successful of SMEs towards micro enterprises in food industry. Meanwhile, access to finance factor is less effected through business successful rather than others factor in this research. Besides, this study shows the relations between business plan, entrepreneur characteristic, access to finance and marketing with business successful. Based on the results, all factors have significant influence on business successful among micro enterprises in food industry. Lastly, micro enterprises in food industry should emphasis on important of all factors in this study because it will influence business successful to increase the business performance in firms.

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