Challenges On Implementation Of Visa PayWave Towards Public In Malaysia

Chong, Xin Ying (2017) Challenges On Implementation Of Visa PayWave Towards Public In Malaysia. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

This study aims to discover the challenges on implementation of Visa payWave towards public in Malaysia. Visa payWave is a new payment features that introduced by Visa Inc. and it allows user to make purchases by simply waving the card in front of the Point-of-Sale (POS) Terminal. Government of Malaysia with the cooperation of Bank Negara Malaysia (BNM) had announced that all Malaysian need to change the Automated Teller Machine (ATM) cards in Visa payWave from card issuers. Hence, people are forced to accept this Pay Wave technology. In this study, researcher identify and discuss the most variable that contribute to the challenges on Visa payWave and the level of intention of people to use this Visa payWave. Literature Review indicated that challenges such as perceived trust, perceived usefulness, perceived ease of use, perceived security and privacy, self-efficacy and perceived risk on implementation of Visa payWave towards public in Malaysia. A set of questionnaires was developed and distributed to 400 respondents. Pearson correlation coefficient analysis had tested whether the hypothesis’s relationship is significant or not, multiple linear regression examines that how the multiple independent variables are related to the dependent variable and demographic analysis study the level of intention of Malaysian to use the Visa payWave. Result showed all six hypotheses are confirmed and positive relationship to dependent variable at highly significant level. Perceived ease of use was the most variable that contributed to the implementation of Visa payWave. There were 89% of respondents were intent to use Visa payWave to make transaction. Finally, researcher had recommended to future researchers to extend the research time, greater the number of valid respondents, focus on one determinant, study the least influence in detail. For bank institutions, focus and concern to the least factor to implementation of Visa payWave.

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