Abdul Shuib, Mohamad Fadzril Izad (2017) Understanding Tourist Motivation Factors For Product/Services Planning And Promotion To Boost Melaka Tourism Sectors. Project Report. UTeM, Melaka, Malaysia. (Submitted)
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Understanding Tourist Motivation Factors For Product-Services Planning And Promotion To Boost Melaka Tourism Sectors.pdf - Submitted Version Download (332kB) |
Abstract
The study on “understanding tourist motivation factors for product/services planning and promotion to boost Melaka tourism sectors” is a study to understand the underlying reasons for travelers choosing Melaka as a travel destination. 8 push motives and 5 pull motives for tourists, visit to Melaka has been analyzed. The study was conducted through structured questionnaires, data collect from respondents in Melaka who had undertaken a travel in Melaka in 2016. A total of 610 questionnaire were collected, only 570 were usable for purpose of this study. This study has major managerial implications as an understanding of traveler motivations to Melaka would enable the Ministry of Tourism Melaka in designing and positioning the destination’s competitive advantage and image. The results of this study shows natural resources score the highest contribute that pull tourist visit Melaka.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Tourism, Tourism - Malaysia - Melaka, Malacca (State) - Description and travel, Tourism - Management |
| Subjects: | D History General and Old World > D History (General) D History General and Old World > DS Asia |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd Hannif Jamaludin |
| Date Deposited: | 11 Oct 2018 07:38 |
| Last Modified: | 11 Oct 2018 07:38 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/21499 |
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