iBeacons Localization For Indoor Coordination (Retail Sales)

Liew, Aaron Yu Qin (2016) iBeacons Localization For Indoor Coordination (Retail Sales). Project Report. UTeM, Melaka, Malaysia . (Submitted)

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Abstract

Businesses are facing fierce competitions amongst one another and a solution is needed in order to stay ahead of other competitors. The solution for the problem stated will be Indoor positioning, it is commonly used in hospitals, shopping complexes and social networking. iBeacon technology is the only technology that will be used to achieve indoor positioning for retail application in this project, it uses Bluetooth Low Energy (BLE) with a great longer lasting period of service compared to other technologies. In this project, an algorithm for an iOS device application with the use of iBeacon will be developed to achieve an indoor localization system for retail stores. This changes the way of interaction between the retailers and their precious customers in order to attract more customers and increase their sales. Furthermore, this project will also measure the reliability of the iBeacon signal due to obstructions through an experimental setup designed. It is found that iBeacon technology can be incorporated into retail businesses, however the reliability of the iBeacon signal can be affected variedly by different obstructions. By applying iBeacon technology in retail, a business may flourish and continue to thrive in this fierce competition.

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