The Investigation Of Reverse Supply Chain Management In Malaysia's Automotive Industry : A Case Of Proton

Chung, Shirley Hsian Li (2014) The Investigation Of Reverse Supply Chain Management In Malaysia's Automotive Industry : A Case Of Proton. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

In this day and age, reverse supply chain has become popular for most companies in order to increase the environmental awareness, regulatory initiatives and economic pressures. Given to the popular issues like environmental concerns and cost effective from the reverse supply chain activity, it is important for the most companies that taking action to improve their supply chain activities by developing the reverse supply chain into their systems. Thus, the aims of this research study is to define the main issues that lead to reverse supply chain management, and to examine the activities of reverse supply chain management that has in Malaysian automotive industry. This research is conduct within the automotive industry in Malaysia which focuses in their manufacturing processes of supply chain management. The primary data was collected through a number of in-depth interviews with Malaysia’s most popular local automotive firm, Proton, while the secondary data was analyzed in the literature review through the previous research in similar area by previous researchers. The research questions were generated as well as the suggestions for the future researchers in the similar topic.

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