The Effectiveness Of The Promotion Strategies To Celcom's Customer Satisfactions In Malacca

Halimi, Izatul Nurazlin (2014) The Effectiveness Of The Promotion Strategies To Celcom's Customer Satisfactions In Malacca. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 Pages) The Effectiveness Of The Promotion Strategies To Celcom's Customer Satisfactions In Malacca.pdf - Submitted Version Download (320kB)

Abstract

Competition in telecommunication business is very tight. The better promotion strategy company have the better business performance they get. Digi, Celcom, and Maxis look like using the similar promotion strategy, but actually they have their own strategy to attract the market. This study investigates promotion strategy that used by the Celcom company in Malacca. By identify and analyzing Celcom company, the most effective promotion strategy can be determined. This study will contribute to other researchers and students in understanding how promotion strategy should be applied in the very competitive high-tech and large as a telecommunication business. A survey of telecommunication service user respondents found that there is a significant correlation between promotion strategy used and the willingness of the consumers to purchase the products and services of the company. Customer service satisfaction is a major component in identifying promotion strategy in telecommunication business. The understanding of how components of promotion should be involved in promotion strategy will give the better competitiveness in the market of telecommunication business and how this promotions should give the customer satisfactions.

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