The Impact Of Relationship Management In Achieving Customer Satisfaction

Zubir, Siti Norfaizzah (2014) The Impact Of Relationship Management In Achieving Customer Satisfaction. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 Pages) The Impact Of Relationship Management In Achieving Customer Satisfaction.pdf - Submitted Version Download (382kB)

Abstract

New forms of competition and structural modifications of exchange processes have led to the emergence of the relationship paradigm for creating long-term relationships among customers and suppliers. It is important to market the product and services with every tool that related to it. One of the important tools to make sure they had engagement between the companies and the audiences is by improving their satisfaction. It has been proven effective in getting customers to recognize and remember your product and services. Hence, related to this paper, it wants to investigate the impact of relationship management in achieving customer satisfaction. Relationship management will create clear joint understanding between partners and ensure the planning is being done to time, cost and quality. Briefly, relationship management elements come with three attributes, strategic planning, people development and relationship building. (Richmond, Rollin and Brown, 2004). Through this research, it will consist of the entrepreneur in the business in food and beverage sector in Malacca area. By handling the quantitative research, the researcher designed the data collection technique by forming up the questionnaire for the target respondent. It is usually associated with the deductive approach where the focus is on using data to test theory. Hence, it also examines the relationship between the variables that will make the study in relationship management become easier. The survey based questionnaire method will be taken as the primary and secondary tools to gather the data.

Actions (login required)

View Item