Factors Affect Customer Satisfaction Of Transportation Panorama Melaka Sdn. Limited.

Tola, Mohd Yusuf (2014) Factors Affect Customer Satisfaction Of Transportation Panorama Melaka Sdn. Limited. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

This study was carried out to identify factors affecting the Customer Satisfaction of public transportation in Panorama Melaka Sdn. Limited. This study also serves to evaluate consumer perception of public bus transportation on the existing service satisfaction now. Appropriate questions were submitted and the data collected have been shown in the figures to better explain the results. Furthermore, the results clearly attached to the data provided. In addition, the interviews and interrogations are done as a means to obtain the desired information. Factors that act as independent variables are as Customer Service, Price Fare Price, Safety and Comfortability, while the dependent variable is Customer Satisfaction. Therefore, this research performs the results finding of a relationship between independent variables and dependent variables through correlation and hypothesis testing as well as to achieve the objective of the study. Indeed, customer satisfaction is essential in creating and maintaining customer loyalty Panorama Melaka Sdn. Limited.

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