The Study On Internal Marketing : Transformational Leadership Style And Learning Organization In Health Organization

Ruslan, Nursyifaa Syahira (2014) The Study On Internal Marketing : Transformational Leadership Style And Learning Organization In Health Organization. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

This research tests a set of theoretical relationships between Transformational Leadership acts as independent variable and Learning Organization as dependent variable as the internal marketing focus on nurses in the research location. It ties the foregoing to the five dimensions of LO by Peter Senge (1990) to reveal how organizational learning related to specific TL style. The objectives of this study are 1) To identify the level of implementation on transformational leadership style and learning organization in the health industry. 2) To investigate the relationship between transformational leadership style and learning organization in the health industry. 3) To study the transformational leadership style and learning organization in different grades of nurses. This cross sectional research generated perceptual data from 400 staff in a health organization study located in Malaysia. A variety of previously validated survey instruments was used including Multifactor Leadership Questionnaire (MLQ). Questionnaire was developed by Bass (1985) rematch with questionnaire create by Tetrickset. al. (2000) used to measure Learning Organization Senge dimensions. The data from survey was analyzed by descriptive statistic and inference statistic. The result show Transformational Leadership style and Learning Organization been implemented nicely in location studied. This study also show a significant result between Transformational Leadership style and Learning Organization which is value r² = 0.34, P< 0.05. Result also show there are no different in Transformational Leadership style and Learning Organization at different grade of nurses. Value P show 0.261 for Transformational Leadership and 0.585 for Learning Organization.

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