Md Yusof, Nur Izatul Iffah (2014) The New Product Development Of Civic Hybrid For Low Carbon Automobile : A Case Study At Honda Malaysia Sdn. Bhd. Project Report. UTeM, Melaka, Malaysia. (Submitted)
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The New Product Development Of Civic Hybrid For Low Carbon Automobile ; A Case Study At Honda Malaysia Sdn. Bhd..pdf - Submitted Version Download (331kB) |
Abstract
Nowadays, the success of automobiles industry becoming more widespread and earn a spot in the worldwide market penetration. One of the automobiles industries that are striving to promote new product development of high technology is Civic Hybrid from Honda. Generally, Honda is one of the world major manufacturers in the automobiles industry that produces hybrid cars that are a merger between conventional car and electric car. Even though Honda has its Civic Hybrid; there is still competition that would threaten Honda business sustainability. Furthermore, a new wave of diesel and petrol powered cars begins to penetrate automobile market such. In this case study, Honda Malaysia Sdn. Bhd. (HMSB) in Alor Gajah, Malacca has been selected as the organization to examine the factors which determine the sustainability of new product development business of Hybrid cars when it needs to compete with all-diesel and petrol powered cars emerged. The research used mix method for both data collection and data analysis. Besides, this research aimed to investigate how the company strategizes the Hybrid cars in order to sustain its market share. Hybrid will become one of the advanced technologies in automobile industry compared to conventional cars. This is proved by introducing the possibility to recharge the batteries by using an external source like normal electric grid. As conclusion, the study shows that new product development of Hybrid technology can replace the use of fossil fuel. Thus, it contributes for low carbon emission.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Automotive industry, Hybrid electric vehicles, Technological innovations - Environmental aspects |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd Hannif Jamaludin |
| Date Deposited: | 26 Sep 2017 04:05 |
| Last Modified: | 26 Sep 2017 04:05 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/19691 |
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