Awareness Of Intellectual Property Protection In Strengthening SME Women Entrepreneurs

Duriham, Nabilah Najaa (2014) Awareness Of Intellectual Property Protection In Strengthening SME Women Entrepreneurs. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Intellectual property (IP) is valuable to the enterprise when it is utilized sufficiently by its owner. However, IP without protection is at risk and other parties would use the IP illegally. This research focuses on strengthening the SME women entrepreneurs in Malaysia through the awareness of IP protection. The objective of this study is to examine the awareness of IP protection among SME women entrepreneurs. Moreover, it also aims to determine the role of IP protection in strengthening the SME women entrepreneurs and identify barriers of acquiring IP protection among this group of study. The qualitative methodology and exploratory study were the main approaches in collecting the data. These approaches helped in getting a depth insight and understanding for the finding in this research. The awareness of IP protection is still lacking among SME women entrepreneurs. They should realize that IP protection as one of the approach to strengthen their position in the industry. Barriers such as the deficient of funding, lack of knowledge and scarcity in support structure must be overcome so that SME women entrepreneurs can gain benefit from exploiting their IP in appropriate ways. As a conclusion, the SME women entrepreneurs must give more attention and concern on IP issue. This intangible asset will help them to become a competitive player in the industry. The recommendations are made at the end of this research for better awareness on IP protection among SME women entrepreneurs.

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