Customer Attitude And Their Buying Power At The Body Shop Melaka

Mohd Shaizan, Nur Fara'ain (2014) Customer Attitude And Their Buying Power At The Body Shop Melaka. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

This paper reports were about the consumer attitude and their purchasing power towards The Body Shop Product. Contemporary evidence proposes that the size of buyer adoption of green products was much less that would be denoted by the committed opinion referendum evidence concerning about consumer attitudes and their purchasing power towards The Body Shop Product. The major issue was the awareness of customer in using The Body Shop Product. How well the customer can adapt to the new formulate strategy of utilizing the environmentally friendly product. We were also looking into the relationship between consumer attitude and their buying power. This analysis paper was conducted to grasp about the customer incisiveness toward The Body Shop Product. Throughout the questionnaire survey that was orchestrated with assorted category of customer, therefore we knew that the attitude plays a significant role in resolving the buying power of the customer towards The Body Shop Product. With supportive speculation of buyer behavior theory, we can perceive the trend and compliance of customer towards their preference.

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