The Criteria Preference For Online Shopping Among Student In UTeM

Amir, Alia Najiah (2014) The Criteria Preference For Online Shopping Among Student In UTeM. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The user of e-commerce is increasing every day according to the time .We are now in the era of technology. The e-commerce has become more important this is because all activities mostly can be done by using e-commerce. Besides, this evolution helps the business industry. They are now applying the use of internet for the business transaction. When using internet the business transaction become easily and faster because the international transaction can be done just click the button in the internet. This business transaction also is called online shopping. Online shopping is a process of buying a good or service through the internet. Young generation who is a student now days are mostly spent more than hours they time using internet. Student in Universiti Teknikal Malaysia Melaka (UTeM) use internet as they study medium and other activities. Yet the criteria preference that drives them to use online shopping will be seen by using some method. The quantitative method was chosen which is questionnaire and observation. That will help to prove in the end of study about the criteria preference for online shopping among student in UTeM. The criteria that focus in this research is situational factor, trust, and consumer trait. So that the result will explained the criteria that make student in UTeM use internet for buying a good or service. In conclusion, the researcher will be study about over all the respond from the student about the criteria preference for online shopping and this study can answering the research question.

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