The Impact Of Innovation In Process Of Technology In Halal Industry : The Case Of Madinah Food

Mohd Yunus, Norsuhada (2014) The Impact Of Innovation In Process Of Technology In Halal Industry : The Case Of Madinah Food. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Innovation is the application of better solutions that meet new requirements, in articulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. In this research the researcher highlighter several themes that related with the impact of innovation the case of Madinah food. There are some of the impact that face when use the innovation such increase the production of product, reduce dependency of labor, increase profit and short cycle time. Based on the research that I have done, most of respondents are agree that the innovation give impact to company especially in packaging of product. The respondents also agree with all three themes. The qualitative method was chosen which survey, observation and interview will prove in the end of the study about how the innovations give impact to halal industry the case of Madinah Food. I have chosen three respondents which are respondents X, Y and Z. Selection respondents is made based on the position and expertise on Madinah food. Respondents X as a company manager to control all business and financial activities. While, respondents Y as a operations manager that important to control the operation of a system transforms inputs into outputs that of greater value. Next, respondents Z as a executive marketing important to manage the element of marketing such as identification, selection and development the product. Based on the interview session, all respondents are accepted with all the themes that I have chosen. The most impact that has been said by the respondents from all three themes is increase production of product. For the limitation of this research, I only focus on one case halal industry in Bandar Tun Abdul Razak Jengka, Maran , Pahang. In future research part, I hope I can do this research depth about innovation in other aspect such as marketing or management.

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