Ismail, Nor Azizah (2014) Halal Logo : Melaka Small Medium Enterprise Food And Beverage Industry Enterprise Performances. Project Report. UTeM, Melaka, Malaysia. (Submitted)
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Halal Logo ; Melaka Small Medium Enterprise Food And Beverage Industry Enterprise Performances.pdf - Submitted Version Download (782kB) |
Abstract
This research is aim to guide Halal SMEs Food and Beverage Industry in Melaka to enhance their enterprise performances. This research is targeted to determine the significance of Halal logo in influencing customer to purchase and to determine the significance of Halal logo in affecting enterprise performances. There are three independent variable that was discussed in this research, which are the use of Halal logo in product packaging, marketing product with Halal logo and the influences of supported agencies in encouraging the use of Halal logo in product packaging. This descriptive research using the quantitative method to analyse the data obtained. The result showed that an applying of Halal logo in product packaging give positive impact to the Melaka Small Medium Enterprise (SME's) food and beverage enterprise performances. As a conclusion, the use of Halal logo in product packaging should be strongly practiced by all entrepreneurs especially in food and beverage industry.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Small business - Malaysia - Melaka, Halal food industry - Malaysia |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd Hannif Jamaludin |
| Date Deposited: | 20 Sep 2017 09:44 |
| Last Modified: | 20 Sep 2017 09:44 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/19622 |
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