Exploring PROTON Customer's Technical Satisfaction

Jasri, Ulfah Lina (2014) Exploring PROTON Customer's Technical Satisfaction. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Malaysia is one of the developing countries in the world that have its own car brand. Proton is the first car brand ever in Malaysia and then Perodua came after. Thus, Proton is one of Malaysia‘s well-known brands that Malaysian can be proud of in the eye of the world in automotive industry. In the process of producing a good car, Proton went through so many phase. From not so good production quality, to a very demanding production now; which is we can see Proton becoming good in what they produce. In this research, the researcher wants to find out if the customers are actually technically satisfied with this brand. As in, after Protons‘ customer gets the car they bought, is the car actually fulfilled what they expect to get from Proton. Using suitable dependent and independent variables in theoretical framework, the questionnaire will be constructed. So, in order to get the result, few suitable methods have been applied. Quantitative approach has to be used in order to get the best result for this research. In this research, correlation and regression are the best way to dig out the answer of research question. To conclude, the researcher will be cleared if Proton‘s consumers and customers are technically satisfied with this Malaysia‘s heritage product.

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