Identifying The Organization Culture Of Automobile Service Centre

Ahmad Ridzuan, Mohamad Nazmi (2014) Identifying The Organization Culture Of Automobile Service Centre. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The Automobile industry is getting better day by day with the evolution if their technology that present the new edge of era that shown the world how the advance that a car can be manufacture for the satisfaction of their customer and also for the organizations' profit. Every automobile organization has their own service centre to ensure their products are in good condition as their service for their customer to inspect their car and also solving their customers' problems with their products. The objectives of this research are to uncover type of organizational culture exist in the automobile service centre, to classify the organization culture within automobile service centre in Malacca and to analyze the prevalent culture organizational culture in automobile service industry. In this study, various automobile service centres are chosen as there are success and impressive automobile organization in Malaysia. For this study, 110 of questionnaire will be distributed to the organization for quantitative data and analysis. With different organizational culture within every the automobile service centre it give different impact especially for the customer where like Kia customer may experience the culture from their origin which is Korea and Nissan from Japan and lastly Perodua which is the national car of Malaysia after Proton. The results of this research were illustrated in the form of table and figure in chapter 4 which shows the organizational culture that exist in every automobile service centre that has been chosen.

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