Consumer Perception And Acceptance Towards Wimax (Worldwide Interoperability For Microwave Access) Wireless Connection In Melaka

Teo, Soo Wah (2014) Consumer Perception And Acceptance Towards Wimax (Worldwide Interoperability For Microwave Access) Wireless Connection In Melaka. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The requirements for the wireless connection are gradually increase in Malaysia. New technology was aggressively created to the market. Therefore, fourth generation wireless connection was developed to improve consumer's lifestyle and convenience them. WiMAX (Worldwide Interoperability for Microwave Access) is the fourth generation wireless connection which included in the categories of wireless MAN (Metropolitan Area Network). WiMAX wireless connection was exists in Malaysia but the buying behavior still consider unstable. The purpose of this study was to investigate the consumer perception and acceptance on the WiMAX wireless connection in Melaka. This study focused on three categories of consumer which was Baby Boomers generation, Generation X and Generation Y in order to identify their acceptance level for the WiMAX wireless connection. This was a descriptive research and using survey strategy to collect primary data. In the study, quantitative method was conducted to collect the relevance data from the Internet users. Furthermore, researcher was distributed 150 questionnaire surveys to the consumers who live in Melaka. Data collected is analysed by using the SPSS 20.0. The results show the consumer perception and acceptance had positive relationship towards the WiMAX wireless connection. This study proved that Technology Acceptance Model (TAM) and perceived quality can be efficiency influence the consumer. As a conclusion, WiMAX wireless connection can spread aggressively in the Melaka since the consumers had good perception and willingness to accept this new technology.

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