Meor Noor Azami, Meor Noor Zainal Ideham (2014) The Driven Factors Of Eco-Innovation In Automotive Companies In Malaysia. Project Report. UTeM, Melaka, Malaysia. (Submitted)
![[img]](http://digitalcollection.utem.edu.my/style/images/fileicons/text.png) |
Text (24 Pages)
The Driven Factors Of Eco-Innovation In Automotive Companies In Malaysia.pdf - Submitted Version Download (446kB) |
Abstract
Innovation is a crucial instrument for a company to create competitive advantage that lead to the success of the company. However at the same time, the company also try to reduce the environment pollution through eco-innovation. This research will explore the driven factors of eco-innovation in automotive industry in Malaysia, how the driven factors lead to the implementation of eco-innovation and how the eco-innovation able to improve business performance in the industry. An interview have been conducted with the top management of Proton Holdings Berhad to get the real situation regarding the eco-innovation. From the interviews, 3 driven factors have been identified which are the public awareness, competitors and government regulation, incentive and policy. These driven factors have led local automotive companies to the implementation of eco-innovation through product innovation, which is the development of hybrid car and process innovation, which are dissemination of eco-innovation information and the management of natural resources and wastes. These eco-innovation implementations enable the automotive companies to improve its performance by reduce the cost of production processes the gaining of side income from the sales of recycled materials. Eco-innovation also allow companies to increase the availability of their cars in the market and also improve the image and the sentiment toward their brands. From there, the eco-innovation implementation in automotive industry in Malaysia has proved that the eco-innovation not only able to reduce the environmental harm, but also improve its business performance.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Automotive industry, Management - Environmental aspects, Technological innovations - Environmental aspects |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd Hannif Jamaludin |
| Date Deposited: | 20 Sep 2017 07:13 |
| Last Modified: | 20 Sep 2017 07:13 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/19046 |
Actions (login required)
 |
View Item |
Altmetric
Altmetric