Roha Fauzi, Nur Ain (2014) Determinants Of Customer Satisfaction Towards Online Shopping. Project Report. UTeM, Melaka, Malaysia. (Submitted)
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Abstract
In the new modernization era, the rapid of development of internet has become an important element of modern life as it has been the sharing medium of information and news. Hence, customer satisfaction toward online shopping requires several elements such as e-service quality, cost charge, delivery (time) performance, and customer services. The research will use the survey strategy to collect the quantitative data to analyze the result. 150 people will be chosen as respondents and multiple regressions is used to analyze. The result obtained by this research indicates that there are three significant independent variables; e-service quality, delivery (time) performance, and customer service, on the other hand, cost charges is not significant. As conclusion, the result from the research indicates some factors stated above will influence the customer satisfaction toward online shopping. Thus, others factors such as safety, confidentiality and after sales service will be included for the future research.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Consumer satisfaction, Customer relations - Management, Electronic commerce |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd Hannif Jamaludin |
| Date Deposited: | 20 Sep 2017 04:47 |
| Last Modified: | 20 Sep 2017 04:47 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/19042 |
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