Factors Influencing The Adoption Of Social Media In Halal Small And Medium Enterprises (SMEs)

Hamid, Norfaziela (2014) Factors Influencing The Adoption Of Social Media In Halal Small And Medium Enterprises (SMEs). Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Since Small and Medium Enterprises (SMEs) industry in Malaysia has developed rapidly, it was been a major contributor to the Malaysian economy which is one of the largest components. This research was focused on food and beverage industry at Halal SMEs which are developed to become export-ready so that they will gradually become global player. Social media is a new phenomenon that has changed how the business environment operates. Additionally, social media allows businesses to communicate speedily and cheaply with customers as well as be a medium to customer and public relationship, market development and to gain information that can be used to generate business leads that may translate to increased sales and thus grows the Halal SMEs. Social media also improve individual performance which can accomplish task more quickly and enhance the effectiveness on work. The research was about the factors influencing the adoption of social media in Halal SMEs. The social media adoption models were developed from theory of Technology Acceptance Model (TAM) by including the perceived usefulness, perceived ease of use, and perceived trust. The quantitative method was chosen which is questionnaire in order to prove on the factors influencing the adoption of social media in Halal SMEs. In conclusion, the researcher was study and cover all about the factors influencing the adoption of social media model based on TAM. This study shows the relationship between the factors influence the adoption of social media and the most contribute factor in adoption social media in food and beverage industry at Halal SMEs.

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