Mortal Approach In Facilitating The Successful Of Enterpreneurs

Buniamin, Nurul Ain (2014) Mortal Approach In Facilitating The Successful Of Enterpreneurs. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The rapid growth of business process is affected by technology development at the time. Mortal approach or Social Media such as Facebook, Twitter, LinkedIn and others reflects the age-old social need for human to communicate and connect with one another, which is a relatively new form of information technology development. It has a potential to bring revolution or huge changes at this time and for the future, a development which has to be noticed by the business owners so they can keep growing in this rapidly changing of business situation. With the rise use of it, entrepreneurs can now target their markets using online social networks. The purpose of doing this research is to evaluate the impact of mortal approach which is brand awareness, brand engagement and viral marketing to the success of entrepreneurs in Malaysia. A descriptive research will be conducted by distribute 100 numbers of questionnaires to the entrepreneurs in Malaysia who use mortal approach as a method of promoting their products, while data collected was analyzed quantitatively. This study is just focus on one of the mortal approach; Facebook. The respondent in this study are entrepreneurs that use Facebook as their platform of marketing strategy and they already success in their business. As the conclusion, the researcher investigated the impact of the mortal approach in facilitating the success of entrepreneurs.

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