The Effects Of Liability Of Newness : The Case Of Green Marketing Firms In Malacca, Malaysia

Rusdi, Raihanah (2014) The Effects Of Liability Of Newness : The Case Of Green Marketing Firms In Malacca, Malaysia. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Green marketing is still new in our market. There are some people that do not know about the function of green marketing. Liability of newness is one of the issues that always happen to anew company of green marketing. There are some of the effects can be get by new company of green marketing when they are facing the liability of newness. Based on the research that the researcher have done, most of respondents are agree that liability of newness is always happen to green marketing company. There are three themes or effects that the researcher has chosen as the effects for liability of newness. The respondents also agree with all three themes. The qualitative method was chosen which survey, observation and interview will prove in the end of the study about how the liability of newness affected in green marketing. The researcher has chosen three respondents which are respondents X, Y and Z. All of them come from three different companies. Based on the interview session, all respondents are accepted with all the themes that the researcher has chosen. The most effect that has been said by the respondents from all three themes is failure rate high. For the limitation of this research, the researcher only focuses in green marketing industry and in Malacca. Besides, there are not enough journals that the researcher has used to find the other sources. In future research part, the researcher hope she can do this research for the other industries. Besides, the researcher also can get more data if she can involve directly into the green marketing industry.

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