The Effectiveness Of Online Marketing Growth Through Social Network Among The Facebook Users

Zainal Abiddin, Noor Roslili (2014) The Effectiveness Of Online Marketing Growth Through Social Network Among The Facebook Users. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Today market are growth rapidly and become more competitive according to the economy and the customer demand on the brand or product. Online business marketing is a best way of strategy to expand business because it can be view worldwide and the market demand be more higher from years to years as the stated in many research previous before. This research focused on the effectiveness of online marketing growth through social network among the facebook users. Thus, the objectives of the research are to study the factors that contribute to the effectiveness of online marketing growth through social network among the facebook users. To achieve these objectives, a survey of 150 above samples has been distributed to the Facebook users. All data collected has been analyzed using descriptive analysis, correlation and multiple regression analysis. From the analysis, we found that promotional tools and customer database contribute to the effectiveness of online marketing growth through social network among the facebook users. As conclusion, online marketing business could stress on those factors to increase the effectiveness of online marketing growth through social network and future research may use this research for reference purposes and give clear view on the factors that affecting the effectiveness of online marketing growth through social network among the Facebook users.

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