The Success Factors Of Social Media Marketing Towards Business Performance Among Malaysia's Internet Entrepreneurs

Nizam, Nadira (2014) The Success Factors Of Social Media Marketing Towards Business Performance Among Malaysia's Internet Entrepreneurs. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The purpose of this research are seek to analyse the success factors of the social media marketing towards business performance. This research is focused on business performance in terms of profitability. Surveys were conducted by distributed 150 questionnaires to respondent which is internet entrepreneurs. Previous study on Iran’s perspective, indicate the success factors on social media marketing have 5 factors. However, in this research, only focus on three success factors. From the analysis, this research found that, there were three success main success factors which are interaction and communication, information content and security that contribute to business performance. This research is used reliability test, descriptive frequency analysis, correlations and regression analysis. From the data analysis, the entire independent variable are significant and the most success factor of social media marketing are information content. For conclusion, this research can bring contribution to academician and also internet entrepreneurs to making their business online success in terms of profitability.

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