Determinant Factors That Affect To Brand Loyalty Of Malaysia Products

Amer Hamzah, Nur Sakinah (2016) Determinant Factors That Affect To Brand Loyalty Of Malaysia Products. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 Pages) Determinant Factors That Affect To Brand Loyalty Of Malaysia Products.pdf - Submitted Version Download (453kB)

Abstract

In this study are focus on brand loyalty is the main thing in an organization is influenced by customer satisfaction for products and services. This study aims to identify factors that affect the product brand loyalty Malaysia. Four main factors used in this study that the quality, credibility, and reliability and superiority. The study used a survey method with a total of 150 survey forms will be distributed to the users of the fashion field including accessories (handbag), cloth and shoes. The theorical framework has been drawn out and questionnaire was designed based on the element chosen. The entire hypotheses were successfully tested with Statistical Package for the Social Sciences (SPSS) and three hypotheses were accepted while another one hypotheses were rejected. The regression analysis result shown that the most significant variable that given effected and positive influence relationship to brand loyalty were brand quality, brand credibility and brand reliability.

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