Selvaindran, Priya (2016) Customer Satisfaction Towards Online Shopping For An Organization. Project Report. UTeM, Melaka, Malaysia. (Submitted)
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Customer Satisfaction Towards Online Shopping For An Organization.pdf - Submitted Version Download (516kB) |
Abstract
The growth of internet opened space for the development of online shopping. The online shopping is one type of marketing were the marketing conducted through interactive online computer systems, which link consumers with sellers electronically. The online shopping is replacement of the conventional shopping. Additionally, the online shopping refers to market spaces instead of marketplaces in virtual shopping. This study takes places to identify the factors that influence customer satisfaction towards online shopping for an organization. Business does not exist without the customer. Since customers are plays key roles to bring success for the business, so the satisfaction of customer is essential. There are 100 questionnaire were well prepared for this survey purpose. The gather data analyzed through statistical techniques such as descriptive analysis, reliability, and validity. This paper contributes to an organization in order to understand customer expectation to overcome the competition among organization in the market.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Electronic commerce, Consumer satisfaction - Evaluation |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd Hannif Jamaludin |
| Date Deposited: | 31 Jul 2017 01:17 |
| Last Modified: | 31 Jul 2017 01:17 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/18953 |
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